Ferrero expands its offering to help retailers
![Ferrero UK Easter chocolate treats](https://scottishgrocer.co.uk/wp-content/uploads/2023/03/Shelling-out-on-new-products.jpg)
CHOCOLATE maker Ferrero UK says it is introducing new innovations alongside the return of seasonal favourites for Easter to help retailers maximise sales.
UK & Ireland sales director Jason Sutherland said: “Easter remains a massive opportunity at the tills for retailers and we saw strong sales in 2022 for our portfolio.
“Our Ferrero Rocher Easter collection, for example, grew by 10.8% year on year and Ferrero eggs are now worth £4.6 million thanks to increased distribution.”
To build on this, the brand is launching a Ferrero Rocher Egg and a Ferrero Collection (Milk) Egg, which both include a 175g egg and six Ferrero Rocher. Ferrero is also introducing a 100g Bunny.
Thorntons is expanding its range of popular moulded figures with a white chocolate Bunny in the much-loved 90g format to cater for more gifting occasions. The existing 170g Bunny was the third best-selling SKU in value sales within novelties, worth £1.48m, according to Nielsen data for Easter 2022.
A full pack redesign will roll out across Thorntons’ kids eggs, with animations and colourful backgrounds aiming to drive standout on the shelf for parents.
Kinder Surprise accounts for 33% of the label’s unit sales during Easter and Kinder Seasonal is returning with favourites such as Kinder Joy, Kinder Egg Hunt and Kinder Figures.
Sutherland explained: “We’re confident that consumers will still want to spend on special occasions such as Easter and will look towards trusted, well-known names when they do so.
“As a result, we’ve expanded our Easter range to provide more choice for shoppers. We’ve also refreshed our packaging to highlight our much-loved brands and help retailers create excitement in-store for both existing and new customers.”