Kopparberg brings the on-trade to the house
HOT summer days can be few and far between in Scotland, meaning being prepared for when they come will pay off.
So, knowing what best to stock up on will be important and Kopparberg believes that the convenience channel could stand to benefit in particular.
Elise Hockridge, customer marketing manager at Kopparberg, said: “We expect to see convenience beer, wine and spirits sales thrive through ‘top up shops’ as consumers, who may moderate their supermarket shops, will look to convenience as their port of call for top-ups later in the week when in need of an indulgent treat.”
As such, it will count to meet the demands for consumers throughout the summer months in convenience and one such demand that Kopparberg has shouted out about is the drive for experimenting with new flavours.
Something new could prove to be a popular choice for c-stores as Kopparberg reckons more consumers will seek to recreate an on-trade serve in the comfort of their homes.
So, the drinks firm has highlighted the latest addition to its RTD Cocktail collection, Tropical Rum Punch.
Hockridge said: “This 250ml can is a lightly sparkling and perfectly balanced blend of rum with pineapple, coconut and strawberry.
“Share this delicious sparkling cocktail with your customers this summer.”
