PROCTER & Gamble (P&G) reckons it can keep summer freshness going this winter with its new additions for Lenor Outdoorable.
Three new variants including Moonlight Lily, Northern Solstice and Tropical Sunset join the line that uses SolarDry tech to mimic the fresh effect of drying fabric in the sun.
Available from Tesco, Asda, Morrisons and Sainsbury’s, the scents come at £2.50 RRP.
Roberta Rampazzo, Lenor senior brand manager at P&G, said: “At Lenor, we always endeavour to raise the bar on the freshness experience consumers can get. When it comes to laundry, line-dried freshness is the standard of excellence.”
