COCA-Cola Europacific Partners has built on its partnership with the rapper Aitch in the new promotion for Relentless.
Running until December, consumers can enter unique codes found under ring pulls of promotional packs of Relentless to be in with the chance of winning some Aitch prizes.
10 lucky winners will receive backstage experiences with the rapper with a further 10 runner ups winning tickets to his UK tour and exclusive merch.
This follows on from CCEP’s #WithoutLimits campaign with Aitch which ran over the last year.