Sweet NPD for Costa

Costa new Frappe variety

INDULGENCE is the name of the game when it comes to the latest RTD NPD launched under the Costa Coffee brand.

CCEP has rolled out a Frappé range for its Costa brand, comprising two flavours: Chocolate Fudge Brownie and Caramel Swirl. Both flavours are available now across convenience, grocery and wholesale channels in a 250ml fully recyclable bottle.

The launch follows a another year in which Costa Cofee RTDs enjoyed strong growth, with the brand almost doubling in size for the second year in a row, according to CCEP.

In a bid to maintain this momentum, CCEP has been investing in recipe tweaks to existing Costa Coffee RTD Latte and Flat White variants, as well as a packaging revamp.

The soft drinks giant will also launch its biggest ever nationwide summer marketing campaign for the brand, as part of its global ‘Summer is a state of mind’ campaign.