SAPUTO Dairy UK is showcasing the versatility of its Frylight brand in a new digital marketing campaign.
The ‘Get Food Going’ campaign seeks to appeal to consumers looking for simple ‘health hacks’, with Frylight containing 30% fewer calories than regular oils. The animated shorts for the campaign are set to run across social and online video channels.
Saputo estimates the campaign will reach over four million consumers. It will run until 1 May.
Lea Zobering, brand manager for Frylight at Saputo, said the firm was confident the campaign will encourage consumers to “give Frylight a try.”
