COCA-Cola’s holiday trucks are packing something extra this year, thanks to the latest on-pack promotion from Coca-Cola Europacific Partners’ (CCEP).
A total of 27 million festive-themed sharing packs of Coca-Cola Original Taste and Coca-Cola Zero Sugar are rolling out to stores giving consumers the chance to win e-vouchers from Love2Shop.
For every entry to the competition, CCEP will donate a meal to FareShare supporting its work tackling hunger and food waste.
The festive promotional packs are available across sharing, including large PET bottles and multi-packs of cans.
Martin Attock, vice-president of commercial development at CCEP GB, said: “Coca-Cola’s brand purpose is about bringing people together and making a difference, and this promotion does exactly that.
“We know that a third of shoppers are already planning a bigger Christmas than usual as they reunite with family and friends, and with 130 years of heritage at Christmas time, Coca-Cola is the brand to help them make it happen.”
