ITALIAN aperitivo brand Aperol has launched a new Aperol Spritz Kit in time for Christmas.
The new packs comprise a 35cl bottle of Aperol and a 37.5cl Cinzano Prosecco D.O.C, the key ingredients in the Aperol Spritz serve, first popularised in the on trade.
Aperol Spritz Kit is available to the convenience channel with an RRP of £16.
Sandra Brunet, marketing director at Campari Group UK said the kit “has been shown to help drive up the average basket spend of convenience shoppers.”
