Spice from the sea


Itsu Seaweed

ITSU has added some spice to its crispy seaweed thins range, with the launch of a new siracha variant.

The new siracha flavour joins the growing range which includes: sea salt, sweet soy and sea salt & wasabi.

Launched in Waitrose, Ocado, Whole Foods and on Amazon, the new snack boasts just 25 calories per pack and is high in both iodine and vitamin B12, which Itsu reckons makes it the perfect savoury snack for shoppers that have become more health conscious during the pandemic.

Itsu siracha seaweed thins are priced at £1.00 RRP per 5g pack and for £2.00 RRP per three-pack multi-pack.

Julian Metcalfe, founder of istu, said: “We are delighted to be launching siracha seaweed thins and we know from both consumers and retailers that this NPD will be a sensation.”