PMP case is back

Box of Jamie Dodgers

BURTON’S Biscuit Company has relaunched its Jammie Dodgers PMP compact case.

Available now, the compact case includes 15x140g packs labelled at 89p with the branding on the box designed to stand out more to consumers.

Following on from a packaging revamp, Burton has also refreshed the case design, which now features pack and biscuit images to ensure the brand is more easily identifiable
Kate Needham, marketing director at Burton’s Biscuit Company, said: “Offering value to both retailers and customers alike, we recognise the important role that PMPs play in the convenience channel and continue to adapt our offering to support the sector with bestselling products at affordable price points.

“The new case size will reduce the recommended WSP to below £10 – ideal for those who may wish to have less outlay per trip to the wholesaler while continuing to stock shopper favourites.”