FOR the first time ever, three Suntory Beverage & Food GB&I brands have come together for a consumer promotion.
Lucozade Energy, Lucozade Sport and Ribena all feature in the new text-to-win prize giveaway.
SBF GB&I’s sales director Alpesh Mistry said: “This summer we’re making sure no one misses out while enjoying their holidays at home.
“It’s the first time we’ve brought our biggest brands together in this way and we can’t wait to see how the total brand power helps seasonal sales.”
For their chance to win daily prizes, consumers have to text the final four digits from the barcode on any participating pack.
Prizes include camping trips, barbecue experiences and bike rides.
“The lifting of lockdown and the launch of new drink formats has seen our sales fizzing over,” said Mistry.
“We saw soft drinks sales uplifts in 2020, and with the rise in people enjoying holidays at home this spike is set to be even bigger this year.
“Well-chilled impulse soft drinks will be especially important for retailers as the on-the-go occasion returns in a big way.”
