SCOTTISH consumers should be able to meet up with friends again this summer and – weather permitting – barbecues are sure to be fired up across the land.
It’s not all about burgers and sausages however, as Polly Davies, category controller at Florette, highlighted the salad sales opportunity that barbecue season brings.
Davies highlighted Kantar figures for the 52 weeks to November which revealed a spike in barbecue occasions last year, up 53%, with the data also revealing the inclusion of leafy salads in barbecues was up 77%.
Davies said: “As barbecues are becoming more experimental, consumers are turning to fresh produce to add colour, texture and freshness to their plate – and that’s where brands such as Florette come into their own.
“Due to current restrictions, people are not having as many barbecues with wider family and friends, but they are seeking more ‘mini moments’ of barbecue pleasure with their immediate family and a healthy offering, including salad, is very much part of the experience.
“In convenience, the role that freshness can play in enhancing a store’s offer is sometimes overlooked. By stocking a brand like Florette retailers are making a statement about their commitment to driving a fresh produce presence into their stores.”
