Shoppers opt for plant alternatives
CONSUMERS have become more conscious about what they are putting in their bodies and how this benefits their wellbeing during the 2020 pandemic, according to Kerry Foods.
Marketing and category director Victoria Southern explained: “We have seen shoppers opt for plant based alternatives.
“The meat-free category is currently worth £499.5m, up 30% against last year and growing ahead of the total grocery category by 7.5% compared to 2019.”
Kerry Foods launched two meat-free ranges in 2019, Naked Glory and Richmond Meat-Free Sausages, and Southern said the firm’s brands have been responsible for £7.5m of the market’s £11.6m growth since the launch of its meat-free varieties, making it the fastest growing manufacturer of meat-free foods.
Southern also said that with almost half of the UK population looking to reduce their meat consumption, this trend is set to last.
She added: “It was vital we launched a range of plant-based products that mimic the taste and texture of meat.”
Southern concluded: “Retailers who do not invest in their meat-free offerings risk excluding a growing pool of shoppers looking to change their eating habits or consider a flexitarian diet, which may impact on sales.
“As we approach Veganuary and beyond, retailers should start investing in a range of plant-based proteins and giving these options a prominent place in store.”