WINTER is coming and with it a host of seasonal ailments that – perhaps this year more than ever – consumers will be looking to avoid.
Last year Mondelez launched Halls Proactive, which contains added Vitamin C, in what it described as a category first.
The sugar-free sweets are designed to support immune systems before the onset of coughs and colds.
Halls Proactive is available in two flavours, Orange and Pink Grapefruit, with both packaged in a resealable bag.
Susan Nash, trade communications manager at Mondelez said: “Halls Proactive are delicious sugar-free Halls sweets with added Vitamin C to proactively support your immune system, before the onset of coughs and colds.
“Available in two refreshing citrus flavours – Orange and Pink Grapefruit – Halls Proactive come in a handy resealable bag ideal for all consumption occasions.”