Summer success

Bringing Summer Home campaign
Costcutter’s campaign reached 400,000 people.

COSTCUTTER Supermarkets Group has been celebrating its highest ever levels of shopper engagement for its summer campaign.

The symbol has reported shopper engagement levels four times higher than its original target. Costcutter’s ‘Bringing Summer Home’ campaign offered consumers the chance to participate in a combination of online instant win and prize draw games sponsored by Budweiser.

Prizes on offer included hosting a sports day, enjoying a summer date night and creating summer recipes.

Support for the campaign was bolstered by a social media campaign featuring Eastenders and I’m a Celebrity star Jacqueline Jossa.

Sean Russell, marketing director at Costcutter, said: “What began as a planned summer of sport celebration, pivoted to become an integrated marketing campaign with a major focus on gamification.

“Our team and our remarkable retailers pulled out all the stops to make this campaign work through lockdown and it exceeded all our expectations. We originally set a target of 100,000 registrations for our online games across the six-week campaign and we achieved 400,000. We also saw 5,000 links to store locators.”