KP Snacks new initiative offers Scottish c-store retailers the chance to win £1,000 worth of prizes
RETAILERS could be in with the chance of taking home £1,000 worth of prizes as part of a new incentive programme from KP Snacks.
The ‘Local Legends’ campaign sees KP Snacks offering retailers the chance to win one of 40 separate prize bundles comprising £250 of stock, £250 Love2Shop vouchers for staff, and a £500 donation to a charity of their choice.
Retailers can enter by making a purchase from the KP Snacks ‘Super Seven’ single range via participating wholesalers and distributors.
The Super Seven range includes McCoy’s, Hula Hoops, Butterkist, KP Nuts, Skips, Space Raiders and Nik Naks. Prize draws will run through to October.
As part of the campaign, KP Snacks is also working in partnership with GroceryAid to raise awareness of the support which the industry charity can offer to convenience retailers and those in the wholesale channel.
Matt Collins, trading director at KP Snacks said: “The charity is currently much more widely associated with and utilised by the Grocery channel, so the trade advertising and customer communications plan looks to help link retailers and their staff with the emotional and financial support available to them via the leading retail industry charity.”
We are really proud of our retail partners and the resilience and determination they have shown throughout this national crisis.
Collins added that throughout the pandemic, convenience retailers and wholesalers have played “an even more vital role” in the everyday life of their consumers.
“We are really proud of our retail partners and the resilience and determination they’ve shown throughout this national crisis.
“They have been an integral support to local communities, dealing with unprecedented pressures and demands. We call them local legends.”
• The coronavirus crisis hasn’t only seen changes in the level of support c-store retailers have been offering their customers.
Collins noted that since lockdown, there has been a shift in demand within the crisp, snacks and nuts (CSN) segments, with in-home consumption “fuelling growth.”
“We’ve seen out-of-home close overnight, resulting in a decline in foodservice sales.
“As the majority of people worked from home, food to go and meal deals have also unsurprisingly seen a sharp decline.
“However, there has been an increase in savoury snacking occasions, with CSN being the fastest growing snack and showing up in 70% more convenience baskets during the lockdown.
“Using the strength of our brand portfolio, we hope to help our retail partners adjust to new norms, reward them for their resilience and help them retain the new shoppers that they have won and bigger baskets that they have gained,” he said.