GERMAN herbal liqueur brand Jagermeister has launched a new “ice cold” shot pack.
New Jagermeister Cold Brew Coffee is a 33% ABV liqueur available in a 50ml pack at £18 RRP.
The new liqueur combines the classic Jagermeister recipe with cold-brewed Arabica coffee, with a hint of cacao, which the brand said combines to offer a Jagermeister shot “with a barista touch.”
Tim Hawley, innovation controller for Jagermeister in the UK said: “We’ve been developing Jagermeister Cold Brew Coffee for a number of years, working alongside expert baristas, roasters and barmen through many iterations to create a perfectly balanced fusion of original Jagermeister, the punch of roasted coffee and just a nod towards bitter chocolate.”
