ACCOLADE Wines is investing £1 million in a multi-brand Christmas campaign.
The ‘It’s Treating Season’ campaign will cover brands like Hardys, Echo Falls, Mud House and Stone’s Ginger wine.
For Echo Falls, the campaign offers the chance to win free disco ball keyrings as an on-pack gift on ProsEcho Falls, Echo Falls Summer Berries Vodka and Echo Falls Pink Gin.
Hardys will have limited-edition on-pack neck tags that highlight its status as the ‘number one wine brand at Christmas’, while Jam Shed will have recipes for mulled wine on its neck tags.
Mud House, which saw growth of 27% year on year driven by its Sauvignon Blanc, is giving away Virgin Experience vouchers on neck flags.
Ade McKeon, regional managing director for Europe at Accolade Wines, said: “We are committed to bringing the trade a one-stop shop of best-selling brands that are supported at point of sale to drive purchase and repeat sales over the festive period.
“We are confident that our Christmas ‘It’s Treating Season’ campaign across our top-performing brands, will connect with consumers when they are buying their Christmas wines, impulse purchasing and gifting for family, friends or thank you presents.”
