Pa rum pum pum rum

Havana Club rum

THERE is no question that gin will fly off the shelves this Christmas, but could rum also be one to watch this season?

A recent report from online spirits retailer The Whisky Exchange found that the sugarcane spirit had a stellar summer. The Whisky Exchange reported a 165% uplift in sales over the last three months, with the spirit growing faster than gin for the first summer in five years.

Dawn Davies, head buyer for The Whisky Exchange said: “We’re very excited to see this dramatic increase as rum is one of the most dynamic spirits categories out there at the moment. We’re seeing more consumers searching for what we’d call ‘sipping rums’, meaning gone are the days when rum was reserved for a mojito.”