Sweet for social media

More than four million Facebook users saw UWS’s Twirl NPD post

UNITED Wholesale (Scotland) caused some serious buzz on social media last month, reaching more than four million Facebook users with one chocolate bar.

The Glasgow-based wholesaler’s My Local Day-Today account was a web hit when it announced that a new limited edition Cadbury Orange Twirl was coming soon.

Racking up close to half a million engagements, including 46,000 comments and 27,000 shares, the post caused a stir among consumers from Saltcoats to Sydney Australia.

UWS marketing boss Naeem Khaliq said: “Judging by the comments, shares and reactions  this looks like its going to be huge launch for Twirl Orange.”