VAPING brand Juul has announced plans to invest in a dedicated field team for convenience retail in the UK.
Juul sales director John Patterson said that the firm views independents and symbol groups as a key route to market in the UK.
The brand has unveiled plans to engage with retailers, delivering stock, providing POS and offering insight and category education.
Patterson said: “For the UK launch, we followed the same process as we did when we launched in the States in 2015 – get into specialist vape, then into some key accounts before heavily targeting convenience. “
