THE big night in is still as popular as ever, and now Birds Eye has expanded its offer with the launch of spicy takeaway chicken.
Available from this month, the firm’s Chicken Shop range includes four varieties: Buttermilk Strips, Hot & Fiery Chunks, Maple & BBQ Wings and Southern Fried Wings.
Each sharing box has an RRP of £4 and contains 8, 12 and 10 pieces of chicken respectively.
Markos Papavlasopoulos, senior brand manager for Birds Eye Chicken, said: “Chicken is incredibly popular at the moment because it’s tasty and versatile. We’re also seeing an increasing trend towards the informal eating occasion – ‘movie nights in with friends and family’ is a prime example.”
He also pointed out that frozen chicken is doing “exceptionally well” at the moment, with chicken strip sales up 29%.
