FOLLOWING its successful launch in February, Mars Wrigley is expanding the Starburst Chewing Gum brand with the addition of a Fruity Mixes pellet pack.
The 24 pack will provide a lower opening price point with an RRP of 49p, with three flavours – strawberry, apple and bubblegum – to be enjoyed inside.
Mars said that the sugarfree product will bridge the gap between gum and candy, and is aimed at younger consumers who have moved away from the market.
