DO not overlook the chiller when building your big night in range – that’s the message from Rustlers brand owner Kepak which claims 48% of shoppers on a ‘meal for tonight’ mission have chilled foods in their basket.
The firm reckons consumers want to spend minimal time preparing food for their big night in, opening the door to quick and convenient dining options.
Angela Daulby, UK group sales director at Kepak Convenience Foods commented: “People are looking for food and drink that can be served quickly and conveniently – Rustlers are the perfect fit for this occasion, offering a quick and tasty solution that takes only minutes to serve.”
Daulby said chilled is the category purchased most often by shoppers buying for a meal, and the sales director added that these consumers also spend more than the average c-store customer.
“This highlights the importance retailers should place on chilled as part of the big night in occasion”
“By creating a big night in display or using POS, retailers have an opportunity to drive basket size, spend and profits,” she said.
Boosting the chilled offer isn’t just good for brands like Rustlers, Daulby said there’s a cross-merchandising opportunity too.
“By offering complimentary snacks and drinks as part of a meal deal, you’re guaranteed to increase sales,” she said.
“Rustlers is the perfect accompaniment to a wide range of big night in options including soft drinks, alcohol, sides and desserts, which provides shoppers with the variety they’re looking for.”
