BLENDED whisky brand Whyte & Mackay is the new sponsor of the Glasgow International Comedy Festival.
Chief executive Bryan Donaghey said: “As a brand with Glaswegian heritage and humour at our core, we feel the partnership is an ideal fit.
“This is just one of many innovative campaigns we plan to deliver across the UK in order to welcome younger consumers to Whyte & Mackay.”
Festival director Sarah Watson added: “Whyte & Mackay have some great things planned and we’re looking forward to revealing more in the coming months.”