FLORETTE has launched a new pack offering fresh steamed beetroot in a convenient format.
The new fridge pack contains ready-to-eat beetroot that has been peeled and steamed, before being packaging in a resealable pouch.
Elsa Deshiere, brand manager at Florette, commented: “Our research indicated that a big turn off for consumers when faced with using beetroot is the mess and hassle associated with its packaging. We therefore set about creating a solution that would provide consumers with a more convenient format.”
