KRAFT Heinz is kicking-off the soup winter season with the first strand of an £8m media investment.
The first £4m will be invested behind its Heinz Classics Soups range with the new ‘Made with Great’ campaign.
The 20-second TV ad aims to communicate the quality of Heinz Soups.
The second instalment will promote the new Soup of The Day range, supported by TV, VOD as well as digital and social from October.
