Aromas of ice cream

Starship Air Freshener

THERE’S more to forecourts than fuel and pay and Rob Keeling, managing director at home fragrance supplier Airpure, reckons his firm has just the unusual ticket to boost basket spend through impulse sales.

Airpure now stocks a range of Wall’s branded car air fresheners, turning ice-cream favourites into fragrances.

Keeling said: “Retailers should consider what shoppers are likely to select as they pay. Products like car air fresheners and packets of chewing gum are staples at the counter, for instance, and they need to catch the attention of the person as they pay for their fuel. Using a well-known, established brand here is important and will make shoppers more likely to shift their gaze away from their transaction and increase their basket spend.”