Teeth on TV

PARENTS are being targeted in the latest advertising by toothpaste brand Aquafresh.

The advert features characters Captain Aquafresh and the Nurdles in a relay race to overcome the threat of sugar, with a message about the importance of special care for children’s teeth.

At the same time, the brand has refreshed the packaging of its kids products.

Brand manager Emma Pittendreigh said: “We’re committed to supporting parents and educating them throughout their children’s toothcare journey, helping to protect their children’s teeth.”