Tic Tac is putting emotion into the market with digital style emoticons giving the tiny sweets a range of expressions.
The Express Yourself campaign features on Fresh Mint and Lime & Orange flavours.
Customer development director Levi Boorer said: “With over 6bn emoticons sent every day in 2015 and still growing , the campaign aims to connect with the consumers of today, for whom digital is part of everyday life.
“Tic Tac is a fun brand which allows us to launch creative campaigns and ‘Express Yourself’ is another example of this.”
