DIWALI celebration packs of Rubicon have been launched by AG Barr.
Mango and Guava flavours are available in both plain or 1-litre £1.29/2 for £2 price-marked packs.
And Passionfruit is available in a £1.39 special price PMP, with a special look for the festival of lights.
The range is to be supported by POS materials.
Head of marketing Adrian Toy said: “Diwali is celebrated by 1.3m people throughout the UK, representing £80m in incremental sales and a huge profit opportunity.”
