The Kingstone Press makeover is designed to give the brand a more premium look.
The new label directly links the cider to the apple varieties used and the orchards where the apples are grown.
Marketing controller Justin Way said: “Consumer interest in provenance and heritage has had particular relevance in premium cider, but it’s also increasingly influencing the mainstream cider category.
“In our research, drinkers are telling us they’re becoming more discerning and looking for brands with genuine regional provenance and authenticity, which Kingstone Press delivers.”
Aston Manor’s premium line Knights cider has been put into a smaller 500ml bottle.
• Following the award of the highest available grading for food and drink safety at its Aston packaging plant by certification body BRC Global Standards, all three Aston Manor sites now have the AA* grading. Gordon Johncox said: “The great news is a reflection of the high standards of the business and the hard work and dedication of our people.”
