WHILE the Britvic Soft Drinks Review, (see main story here), suggests soft drinks sales struggled but stayed reasonably flat last year, Kantar Worldpanel findings to late March this year, specifically for take-home soft drinks, paint a gloomier picture.
However, in Scotland it found that shoppers are more likely to buy soft drinks in c-stores.
Kantar Worldpanel strategic insights director Scotland, Amanda Brown said take-home soft drinks are now worth £3.4bn across Great Britain but are declining by 2.9% a year. Scotland’s take home sales were £373m but are declining faster than GB overall and are down 4.1%.
But Scottish shoppers are particularly keen on soft drinks and spend around £17 per person more on the products than others in Britain in a typical year.
Irn-Bru is a very strong brand in Scottish households, cola is the strongest soft drinks sub-category, and more than 13% of Scots shoppers buy take-home soft drinks in independent shops, compared to less than 10% in GB overall.
