Variety at the party

BUYING habits are changing and price-marked packs have become very important in c-stores. That’s the view of Mark Walker, sales director at Swizzels.

He reckons the £1 price point makes the Swizzels Squashies, Loadsa and new Bon Bons ranges particularly appealing to consumers.

Swizzels Squashies 145g Group Shots[6]
Swizzels says the £1 price point of its Squashies bags is very attractive to shoppers.

And he stressed the opportunity in sharing sizes saying: “Products over 100g are worth £533m and seeing 2% growth. 

“Variety packs are an important part of this.”

He added that Swizzels variety packs account for 89% of sales within the category.

Saying that Drumstick Squashies is the fastest growing £1 PMP on the market, Walker said c-store operators should keep up with trends by  offering a good range of hanging bags and by featuring PMPs.

In confectionery, says Fruitella brand owner Perfetti Van Melle, 80% of purchases are influenced in store and 30% of those purchases are impulse-driven.

The firm expects confectionery to continue to grow despite the current sugar debate.

Trade marketing director Mark Roberts said: “Shoppers have always known that there is sugar in confectionery, unlike other products which may have surprising sugar content levels.”

Smart TVs and the ability to stream films or box sets of series have  made the big night in more popular than ever according to Big Bear Confectionery.

A spokesperson said: “The Netflix generation are not tied down to simply the bag and pouch format.

“The Poppets brand has grown by over 11% year on year driven by the Poppets Gift Box which is the perfect big-night-in format.”