AWARD-WINNING Premier retailers Dennis and Linda Williams are preparing to launch a new initiative to get local kids eating more healthily.
1,000 local schoolchildren are to be issued with loyalty cards rewarding them with a free piece of fruit for every four they pick up on the way to school.
Dennis said: “We know a large number of children don’t eat breakfast in the morning, so hopefully we’ll get children eating breakfast and making sure it’s a healthy one too.”
The plan is supported by the Healthy Living initiative.
