CLEAR and transparent pricing information is high on value-conscious shoppers’ priorities according to Mondelez International.
In response it has introduced PMPs in several categories including confectionery and hot beverages.
Trade communications manager Susan Nash said: “When it comes to a PMP range, there are a number of variables to consider.
“Factors include product format, product category, unit price, customer profile, seasonality, frequency of purchase and store environment.”
She said retailers should make sure consumers can see PMPs to maximise impulse purchasing.
In confectionery Mondelez has introduced new 50p PMPs for its Cadbury range including Twirl, Wispa, Crunchie, Boost, Double Decker and Dairy Milk and £1 marked packs for Dairy Milk, Dairy Milk Fruit & Nut, Dairy Milk Caramel, Dairy Milk Oreo, Dairy Milk Bubbly and Dairy Milk Puddles.
Nash said: “The promotion aims to help retailers drive rate of sale on chocolate singles, which is worth 53% of the total chocolate category in independents and symbols.”
It has also introduced a PMP for Cadbury Hot Chocolate across the whole range of drinking chocolate, instant chocolate and Highlights.
Nash said: “We’ve improved differentiation between the SKUs, particularly Highlights and Instant, so that customers can shop the fixture more easily. ”
