Tag: Price-marked packs
Trust the ticket
Studies show shoppers are becoming less willing to pay a premium price for the goods they buy in convenience stores. With supermarkets and discounters...
Adding to the price of love
JOINING the growing list of price-marked products, a new Love Hearts roll carries a 10p price label.
It joins other products like Refresher Chew Bars...
A thirst for a special offer
Price-marked packs have become the new norm in many product categories in convenience outlets. That’s unlikely to change anytime soon. But there are some...
The pound on your packet
DOES price remain vitally important to shoppers? The short answer appears to be yes, especially £1 prices.
Bev Seymour, commercial manager of Chewits brand owner...
Clearly single
CLEAR and transparent pricing information is high on value-conscious shoppers’ priorities according to Mondelez International.
In response it has introduced PMPs in several categories including...
Feedback leads to phase two
TREASURY Wine Estates has launched a second wave of price-marked packs, with packs priced at £6.99 and at £7.99 a bottle, following a trial...
Fresh moves on price
REPORTING that 57% of shoppers are looking for value and 61% say PMPs make them more likely to visit a convenience store, Kerryfresh says...
Cereal giant lowers PMPs
EARLIER this year Kellogg’s reduced the prices of its permanent price-marked packs of cereals.
It said the move was designed both to boost sales...
Juicing up drinks to go sales
VALUE is one of the biggest attractions for consumers according to Juiceburst and that has influenced its introduction of £1 PMPs in orange, apple,...
Bags more in sweet choice
STRESSING the importance of the £1 price point, Wrigley has added four more bags to its price-marked range.
Dan Newell, onfections marketing manager said: “Consumers...
C-stores take the biscuit
CONVENIENCE store sales of price-marked biscuits are worth £37m a year according to figures quoted by Burton’s Biscuits. And it says sales grew 12%...
Wholesaler warns over rising PMPs
PRICE-MARKED packs have become hugely important to convenience stores but at least one major wholesaler reckons that new trends in manufacturers’ PMP pricing could...
