Symbol store group and wholesaler Nisa says its relaunched own-label range is performing well above expectations, with some products quadrupling in sales after being featured on leaflets sent to consumers.
The new-look range, which will be complete soon, after the transformation of the final 260 products, saw a total sales uplift of 112% compared to the same period last year (7 – 21 June).
Heritage Strawberries sales were up 75%, Heritage Jumbo Sausage Roll quadrupled in sales, Heritage Cooked Ham doubled, and Heritage Brussels Pate was up 50%.
