Beer shampoo has been around for a while but the whole barber shop experience is shown like never before in the latest screen advert from Carlsberg.
In the ad a man is treated to much more than he expected when he nips in for a trim.
And following the theme, Carlsberg has launched a limited-edition shampoo, conditioner and body lotion, each made with Carlsberg beer.
David Scott, director of brands and insight at Carlsberg UK commented: “We decided to bring the popular concept of ‘If Carlsberg Did’ back to screens and it has been met with incredible consumer engagement.”