PG Tips has been given a new look in a bid, says brand owner Unilver, to stand out on the shelf and attract younger consumers.
The new packaging is still in the traditional colours of red, green and white, but a new logo has been introduced.
Kate Hearn, senior brand manager for PG Tips at Unilever UK, said: “We’ve redesigned our packaging to make the brand more relevant to shoppers, especially the younger consumer.
“We also believe that the clear, fresh new look, with a bigger and bolder PG Tips logo, will make it easier for shoppers to find their favourite tea brand in the busy supermarket aisle.”
