BREAD can sometimes be the overlooked ingredient of a picnic or barbecue but, obviously, every sandwich needs some form of the daily essential.
With mainstream bread sales under pressure in recent years bakers have been looking at ways of adding interest to bread.
Allied Bakeries has introduced Burger Thins to its Kingsmill sandwich alternatives range in time for this summer.
Quoting figures that show 70% of 50m burger buns are sold during the summer, Allied says that the traditional burger bun is losing volume sales and that people are turning to lighter alternatives.
Director of brands Darren Grivvell said: “Sandwich alternatives have grown 9.2% year on year, with the Kingsmill range proving incredibly popular.
“Kingsmill Sandwich Thins has accounted for 53% of the category growth seen since their launch.
“Our insight showed that many consumers, particularly women and children, want less bread with their burger with a significant proportion actually removing the top of the bun.
“Our new Burger Thins look set to meet this demand for a lighter, softer eat with their burger.”
• Lantmannen’s alternative offering for the summer is the Top Sliced Jumbo Brioche Hot Dog Roll through its Americana range.
Marketing manager Rachel Shoosmith said: “Hot dogs are the UK’s fastest growing menu item, nudging scampi and chips out of the top 20.”
