The new Kingsmill 50/50 King of Toast has been designed with toaster dimensions in mind.
Kingsmill’s latest loaf is made from 50/50 white and wholemeal flour, which serves as a source of vitamin D.
Kingsmill 50/50 King of Toast launched in 200 Asda stores last month, priced at £1.15 RRP. The new toasting loaf bolsters the existing Kingsmill 50/50 range, which includes Kingsmill 50/50, Kingsmill 50/50 Vitamin Boost and Kingsmill 50/50 Multi-Seed.
Commenting on the launch, Emma Eggleton, head of brand at Kingsmill, said: “We’ve developed Kingsmill 50/50 King of Toast to bring whole grain to all those toast lovers out there, who are seeking healthier alternatives to plain white bread.
“Driven by demand for easy swaps that don’t sacrifice on their favourite flavours and formats, 50/50 King of Toast expands consumer choice with a toastie loaf with whole grain and two slices provide a source of vitamin D.
“Toast is arguably one of the greatest simple pleasures in life, and with Kingsmill 50/50 King of Toast you really can have your cake (or toast) and eat it.”