Combined Italian flavour


TWO of the big names in Italian food, including one of the UK market’s biggest culinary oils brands are now working together and the partners reckon it will help them get closer to independent and convenience retailers.

At the beginning of the year Filippo Berio and Cirio moved head offices next to each other and began collaborating in distribution and promotional work.

Cesare Concilio and Diego Pariotti, co-managing directors of Cirio UK said: “Cirio have had strong links with Filippo Berio for a while but this is a much more formal brand partnership, which will not only help the brands grow stronger but, by combining and managing our independent distribution and ordering system, we can benefit the independent convenience sector as well.”

Both companies were founded in Italy in the mid 1800s and both export their products globally.