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Home Soft drinks Aiming for sweet sales with sour flavours

Aiming for sweet sales with sour flavours

WHOLESALER and Premier symbol owner Booker has added two new energy drinks to its value-priced Euro Shopper range.

Now available in 500ml cans are Euro Shopper Energy Sour Apple and Euro Shopper Sour Cherry, both price-marked at 69p.

Booker-ES-Energy-Sours

The drinks are packed in case sizes of 12 cans and the wholesale price is £4.50. Booker says retailers will see profit on return of 34%.

“These two new soft drinks are a fantastic addition to the Euro Shopper range,” said Steve Fox, sales director of retail for the company.

“The brand continues to go from strength to strength and I am confident these two new products will build upon the massive success we have seen with the soft drinks range. We have worked hard to deliver a product for our customers that tastes great, has a low price point for shoppers and helps retailers make more profit.”

Both products are available in branches now.