UNITED Biscuits is bringing a taste of Europe to its UK biscuit range.
McVitie’s DeliChoc is a thickly-coated Belgian chocolate biscuit with a crunch.
The firm says the brand, which originated in France and Belgium as part of UB’s Delacre portfolio and is available in 150g packs, is already popular in Europe.
UB is to support the launch of McVitie’s Deli Choc with a £2m campaign including TV advertising.
