ARYTZA Food Solutions has launched a heart-shaped Cuisine de France loaf in time for Valentine’s Day.
The 250g L’amour Loaf is a buttery bread with dark chocolate chips.
It is being backed with a range of Valentine’s Day point of sales material and in-store signage.
Mariam French, head of marketing at Aryzta Food Solutions said: “The L’amour Loaf is ideal for retailers who want to enable their customers to buy a great-tasting gift that’s made for sharing and is unlike any other Valentine’s Day treat.”
Made in France, the loaf is supplied frozen to be baked in-store and has an edible L’amour label with a heart on it.
It is available in packs of 20 and has an RRP of £2.50.
