FERRERO is currently running a major on-pack offer on its Tic Tac range that invites shoppers to ‘Find a Fiver’.
Supported by a £1.7m media spend, the company is rewarding every purchase of Tic Tacs with either £5 or a voucher for £5 off a minimum spend with selected partners.
The text-to-win OPO runs until the end
of December.
Winners of the £5-off vouchers can redeem their prizes with Topman, Dorothy Perkins, Cineworld, Nails Inc., National Express and takeaway.com.
Pocket confectionery sales are worth £335m in the UK with Tic Tac worth £24m, said the firm.