Tag: young adult brands
Innovation nation
YOUNG people want excitement and are naturally inclined to seek out the new and unusual wherever they can find it, so the theory goes.
It...
Young at heart
As Scotland’s students return for a new term and other young adults settle down for the party season we look at some key alcohol...
Filtered vodka
SMIRNOFF, the UK’s biggest-selling vodka brand last month launched its latest marketing campaign, said by brand owner Diageo to be worth £15m.
The first...
Keep it cool this winter
When it comes to ready-to-drink beer and cocktails, convenience has the edge
THE term ‘cocktail party’ may still carry connotations of wealthy socialites in the...
Comfortable new year
GLASGOW and Edinburgh both feature in a major sampling initiative for Southern Comfort, from Bacardi Brown-Forman Brands.
Across the UK, from late last month, during...
