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Tag: young adult brands


Innovation nation

YOUNG people want excitement and are naturally inclined to seek out the new and unusual wherever they can find it, so the theory goes. It...

Young at heart

As Scotland’s students return for a new term and other young adults settle down for the party season we look at some key alcohol...

Filtered vodka

SMIRNOFF, the UK’s biggest-selling vodka brand last month launched its latest marketing campaign, said by brand owner Diageo to be worth £15m. The first...

Comfortable new year

GLASGOW and Edinburgh both feature in a major sampling initiative for Southern Comfort, from Bacardi Brown-Forman Brands. Across the UK, from late last month, during...

Keep it cool this winter

When it comes to ready-to-drink beer and cocktails, convenience has the edge THE term ‘cocktail party’ may still carry connotations of wealthy socialites in the...