Chocolate and chews blocks and bars ready to rise to nights on the sofa sales opportunities
NEW product development and the rise of night-in sharing occasions have made the UK confectionery market worth more than £4.8bn, according to multi-category brands giant Mondelez International.
Susan Nash, trade communications manager, says that chocolate (in sharing bags, bitesizes and blocks) and sugar confectionery have both contributed to the growth.
Must-stocks from the Mondelez portfolio include, she says, the Cadbury branded bitesize range (Dairy Milk Giant Buttons, Twirl Bites, Bitsa Wispa, Caramel Nibbles, Popcorn, Crispello, Crunchie Rocks, Pretzels, Crunchum and Clusters).
To keep ranges fresh she recommends recent innovations such as Cadbury Dairy Milk Marvellous Creations Banana Caramel Crisp tablet and the Marvellous Mix Ups sharing bag.
The Mix Ups bag is the range’s first product in bitesize style. Each flavour combines Cadbury’s Buttons with items from one of Mondelez’s established brands in biscuits and sugar confectionery such as Oreo and Maynard’s.
The brands firm says the Cadbury Dairy Milk Marvellous Creations range is now worth £49.7m according to Nielsen. This year it’s being supported by £4.5m worth of marketing expenditure. In what Mondelez calls the candy category product development has this year included the introduction of Cadbury Eclairs Velvets, a soft version of the original Cadbury eclair.
The new line has been backed by a £2m advertising campaign.
For families with young children, Maynards has a new line it its Discovery Patch range. Discovery Patch Animals are fruit flavour jelly and foam sweets in animal shapes. Every pack features an interactive world map.