Priced packs set to juice up drinks launch

RIBENA, said by brand owner Lucozade Ribena Suntory to be UK’s number-one selling juice drink brand, has just introduced Orange & Guava flavour to its ready-to drink (RTD) portfolio.
Lucozade Ribena SuntoryAnd as well as being released in standard 500ml packs, Orange & Guava is also available in 99p price-marked packs.
Lucozade Ribena Suntory says PMPs help consumers feel they are getting greater value for money, and it argues that they also help retailers gain trust and win repeat business.
And it suggests an increasing number of retailers experience benefits through stocking PMPs. The firm says 63% of retailers now say they’d be more likely to stock a new product if it is released in a PMP as well as in a non-price-marked pack.